Understanding business /
Nickels, William G.
Understanding business / by William G. Nickels - Third edition - New York, NY : McGraw-Hill Education, c2024 - xxviii, 461 pages : colored illustration ; 26 cm
Includes glossary and index
Part 1. Business Trends: Cultivating a Business in Diverse Global Environments.-- 2. Business Ownership: Starting a Small Business.-- 3. Business Management: Empowering Employees to Satisfy Customers.-- 4. Management of Human Resources.-- 5. Marketing: Developing and Implementing Customer-Oriented Marketing Plans-- 6. Managing Financial Resources.--
978-1-266-11674-2
Industrial management.
Business.
BCir. 650 / N533u
Understanding business / by William G. Nickels - Third edition - New York, NY : McGraw-Hill Education, c2024 - xxviii, 461 pages : colored illustration ; 26 cm
Includes glossary and index
Part 1. Business Trends: Cultivating a Business in Diverse Global Environments.-- 2. Business Ownership: Starting a Small Business.-- 3. Business Management: Empowering Employees to Satisfy Customers.-- 4. Management of Human Resources.-- 5. Marketing: Developing and Implementing Customer-Oriented Marketing Plans-- 6. Managing Financial Resources.--
978-1-266-11674-2
Industrial management.
Business.
BCir. 650 / N533u