Business foundations: A changing world /
Ferrell, O.C.
Business foundations: A changing world / by O.C. Ferrell - Thirteenth edition - New York: McGraw-Hill, c2023 - xiii,638 pages: Illustarted; 23 cm - c2023
includes Glossary and Index
The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Options for organizing business -- Small business, entrepreneurship, and franchising -- The nature of management -- Organization, teamwork, and communication -- Managing operations and supply chains -- Motivating the workforce -- Managing human resources -- Customer-driven marketing -- Dimensions of marketing strategy -- Dimensions of marketing strategy -- Digital marketing and social media -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets
978-1-265-04369-8
Business
Management -- United States
BCir. 658 23 / F383b
Business foundations: A changing world / by O.C. Ferrell - Thirteenth edition - New York: McGraw-Hill, c2023 - xiii,638 pages: Illustarted; 23 cm - c2023
includes Glossary and Index
The dynamics of business and economics -- Business ethics and social responsibility -- Business in a borderless world -- Options for organizing business -- Small business, entrepreneurship, and franchising -- The nature of management -- Organization, teamwork, and communication -- Managing operations and supply chains -- Motivating the workforce -- Managing human resources -- Customer-driven marketing -- Dimensions of marketing strategy -- Dimensions of marketing strategy -- Digital marketing and social media -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets
978-1-265-04369-8
Business
Management -- United States
BCir. 658 23 / F383b