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Consumer behavior/

Hoyer, Wayne D.

Consumer behavior/ by Wayne D. Hoyer - Second edition - Australia: Cengage, c2021 - xix,446 pages: illustrated; 24 cm - c2021

includes Glossary and Index

An introduction to consumer behaviour -- The psychological core -- The process of making decisions -- The consumer's culture -- Consumer behaviour outcomes and issues

ISBN: 978-0170439978

Subjects--Topical Terms:
Consumer behavior
Consumer's preferences
Consumer profiling
Marketing

Dewey Class. No.: BCir. 658.834 / H867c

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