Marketing management /
Kotler, Philip, author
Marketing management / by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman and Torben Hansen - Fifth European edition - Harlow, England : Pearson Education, Inc., c2022 - xxviii, 771 pages : color illustrations ; 25 centimeters - c2022
Includes bibliographical references and index.
1. Understanding marketing management. -- 2. Capturing marketing insights. -- 3. Connecting with customers. -- 4. Shaping and pricing the product offering. -- 5. Communicating value. -- 6. Delivering value. -- 7. Managing marketing implementation and control.
978-1-29272-703-5
Marketing -- Management
BCir. 658.802 / M3413
Marketing management / by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman and Torben Hansen - Fifth European edition - Harlow, England : Pearson Education, Inc., c2022 - xxviii, 771 pages : color illustrations ; 25 centimeters - c2022
Includes bibliographical references and index.
1. Understanding marketing management. -- 2. Capturing marketing insights. -- 3. Connecting with customers. -- 4. Shaping and pricing the product offering. -- 5. Communicating value. -- 6. Delivering value. -- 7. Managing marketing implementation and control.
978-1-29272-703-5
Marketing -- Management
BCir. 658.802 / M3413