Sales management : Analysis and decision making /
Ingram, Thomas N., author
Sales management : Analysis and decision making / by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., and Michael R. Williams - Eleventh edition - New York : Routledge, c2024 - xviii, 350 pages : color illustrations ; 25 centimeters - c2024
Includes index.
1. Describing the personal selling function. -- 2. Defining the strategic role of the sales function. -- 3. Developing the salesforce. -- 4. Directing the salesforce. -- 5. Determining the salesforce effectiveness and performance.
978-1-03-242635-8
BCir. 658.8/1 / Sa326
Sales management : Analysis and decision making / by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., and Michael R. Williams - Eleventh edition - New York : Routledge, c2024 - xviii, 350 pages : color illustrations ; 25 centimeters - c2024
Includes index.
1. Describing the personal selling function. -- 2. Defining the strategic role of the sales function. -- 3. Developing the salesforce. -- 4. Directing the salesforce. -- 5. Determining the salesforce effectiveness and performance.
978-1-03-242635-8
BCir. 658.8/1 / Sa326