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Essentials of consumer behavior : An applied approach /

Stephens, Debra L., author

Essentials of consumer behavior : An applied approach / by Debra L. Stephens - Second edition - New York : Routledge, c2023 - viii, 215 pages : 22 centimeters - c2023

Includes bibliographical references and index.

1. Fundamental concepts in consumer behavior. -- 2. How consumers create meaning. -- 3. Customer welfare. -- 4. Shift in technology and consumer values.

ISBN: 978-0-367-42686-6

Subjects--Topical Terms:
Consumers - Attitudes (Psychology)
Consumers

Dewey Class. No.: BCir. 658.8/342 / St437e

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