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Product development and management body of knowledge : A guidebook for product innovation, training and certification /

Anderson, Allan, author

Product development and management body of knowledge : A guidebook for product innovation, training and certification / by Allan Anderson, Chad McAllister and Ernie Harris - Third edition - Hoboken, New Jersey : John Wiley & Sons, Inc., c2024 - xxii, 408 pages : illustrations ; 26 centimeters - c2024

Includes indexes.

1. Management. -- 2. Strategy. -- 3. Portfolio. -- 4. Process. -- 5. Design and development. -- 6. Market research. -- 7. Culture and teams.

ISBN: 978-1-119-82994-2

Subjects--Topical Terms:
New products -- Management

Dewey Class. No.: BCir. 658.5 / An23p

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