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The best way to name a new product

The best way to name a new product - United States of America : Harvard Business School Publishing Corporation, c2023 - pages 17-28 : illustrations ; 26 centimeters - Harvard Business Review Volume 101, Number 1 (January - February 2023) .

Subjects--Topical Terms:
New products
Business

Dewey Class. No.: BPer. 650 / H261

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