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What psychological targeting can do and how to use it ethically /

Matz, Sandra

What psychological targeting can do and how to use it ethically / by Sandra Matz - United States of America : Harvard Business School Publishing Corporation, c2023 - pages 124-133 ; illustrations : 26 centimeters - Harvard Business Review Volume 101, Number 2 (March - April 2023) .

Subjects--Topical Terms:
Marketing

Dewey Class. No.: BPer. 650 / H261

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