Public relations for dummies /
Yaverbaum, Eric, author
Public relations for dummies / by Eric Yaverbaum - Third edition - Hoboken, New Jersey : John Wiley & Sons, Inc., c2025 - xvi, 364 pages ; 22 centimeters - Learning Made Easy .
Includes index.
Contents: 1. What It Is, How It Works.-- 2. Brainstorming and Thinking Creatively.-- 3. Putting the PR Wheels in Motion.-- 4. Choosing the Right Medium for Your Message.-- 5. Creating Buzz.-- 6. The Part of Tens.
978-1-394-28487-0
Public relations
BCir. 659.2 / Y28p
Public relations for dummies / by Eric Yaverbaum - Third edition - Hoboken, New Jersey : John Wiley & Sons, Inc., c2025 - xvi, 364 pages ; 22 centimeters - Learning Made Easy .
Includes index.
Contents: 1. What It Is, How It Works.-- 2. Brainstorming and Thinking Creatively.-- 3. Putting the PR Wheels in Motion.-- 4. Choosing the Right Medium for Your Message.-- 5. Creating Buzz.-- 6. The Part of Tens.
978-1-394-28487-0
Public relations
BCir. 659.2 / Y28p