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Navigating business research : From data to decision /

Camilar-Serrano, Angelta Ong, author

Navigating business research : From data to decision / by Angelita Ong Camilar Serrano - Intramuros, Manila Unlimited Books Library Services & Publishing, Inc., c2025 - x, 244 pages ; 25 centimeters

Includes bibliographical references.

Contents: 1. Introduction to Business Research.--2. Research Problems.--3. Sampling and Samples.--4. Research Design.--5. Literature Review.--6. Data Collection.--7. Data Analysis.--8. Ethics in Business Research.--9. Reporting Findings.--10. Conclusion and Recommendations.--11. Implications of Research Findings.

978-621-427-239-6


Business -- Research

BFil. 658.0072 / C146n