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Industrial marketing /

Bairan, Bonifacio P., author

Industrial marketing / by Bonifacio P. Bairan - Quezon City : Unlimited Books Library Services & Publishing, Inc., c2025 - xi, 235 pages ; 25 centimeters

Includes bibliographical references.

1. Introduction to Industrial Marketing.-- 2. Understanding the Industrial Market.-- 3. Industrial Marketing Strategy.-- 4. Product and Service Marketing.-- 5. Pricing Strategies.-- 6. Distribution Channels.-- 7. Integrated Marketing Communications.-- 8. Sales and Relationship Management.-- 9. Digital Transformation in Industrial Marketing.-- 10. Future Trends and Challenges.

ISBN: 978-621-427-262-4

Subjects--Topical Terms:
Marketing

Dewey Class. No.: BFil. 659.105 / B1619i

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