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Behavioral economics : The basics /

Corr, Philip, author

Behavioral economics : The basics / by Philip Corr and Anke Plagnol - Second edition - Abingdon, Oxon : Routledge, c2023 - ix, 256 pages : 19 centimeters

Includes glossary and index.

Contents: 1. What is the Behavioral Economics and Why Is It Important?.-- 2. Behavioral Economics in Retrospect: How and Why It Started.-- 3. ECON: Homo Economicus.-- 4. HUMAN: Homo Psychologicus.-- 5. The Power of Social, Emotional, and Personality Factors.-- 6. Nudge: Whys, Ways, and Weasels.-- 7. Sell! Commercial and Political Persuasion.

ISBN: 978-0-367-76432-6

Subjects--Topical Terms:
Economics -- Psychological aspects
Decision making

Dewey Class. No.: BCir. 330.019 / C817b

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