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MKTG 14 : Principles of marketing /

Lamb, Charles W.

MKTG 14 : Principles of marketing / by Charles W. Lamb, Joe F. Hair and Carl McDaniel - 14th edition - USA : Cengage Learning, Inc., c2025 - vii, 403 pages : 27 centimeters - c2025

Includes glossary and index.

Contents: Part 1 The World of Marketing-- Part 2 Analyzing Market Opportunities-- Part 3 Product Decisions-- Part 4 Distribution Decisions-- Part 5 Promotion and Communication
Strategies-- Part 6 Pricing Decisions.

ISBN: 978-0-357-92921-6

Subjects--Topical Terms:
Marketing

Dewey Class. No.: BCir. 658.8 / L2181m 2025

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