Marketing and managing tourism destinations /
Morrison, Alastair M., author
Marketing and managing tourism destinations / by Alastair M. Morrison - Third edition - Abingdon. Oxon : Routledge, c2024 - xxvi, 969 pages : illustrations ; 24 centimeters
Includes index.
Contents: Part I. Critical Concepts in Destination Management and Marketing.-- 1. Destination Management and Marketing.-- 2. Destination Sustainability and Social Responsibility.-- 3. Quality of Life and Well-being of Destination Residents.-- Part II. 4. Destination Planning.-- 5. Destination Management Research.-- 6. Destination Leadership, Coordination and Governance.-- 7. Destination Product Development.-- 8. Destination Partnership and Team-Building.-- 9. Destination Stakeholder Relationships and Involvement.-- 10. Visitor Management.-- 11. Destination Crisis Management.-- 12. Planning Marketing, Branding, and Communications.-- Part III. Destination Marketing, Branding, and Communication.-- 13. Destination Positioning, Image, and Branding.-- 14. Destination Integrated Marketing Communications.-- 15. E-marketing and ICTs.-- Part IV. Destination Markets and Trends.-- 16. Consumer Behavior, Segmentation, and Market Trends.-- 17. Domestic Leisure and VFR Travel Markets.-- 18. International Pleasure and Leisure Travel Markets.-- 19. Business Travel and Business Event Markets.-- Part V. Destination Management Performance Management and the Future of Destination Management.-- 20. Destination Management Performance Measurement and Management.-- 21. The Future of Destination Management.
978-1-032-38069-8
Tourist trade
Marketing
BCir. 658.8 / M834m
Marketing and managing tourism destinations / by Alastair M. Morrison - Third edition - Abingdon. Oxon : Routledge, c2024 - xxvi, 969 pages : illustrations ; 24 centimeters
Includes index.
Contents: Part I. Critical Concepts in Destination Management and Marketing.-- 1. Destination Management and Marketing.-- 2. Destination Sustainability and Social Responsibility.-- 3. Quality of Life and Well-being of Destination Residents.-- Part II. 4. Destination Planning.-- 5. Destination Management Research.-- 6. Destination Leadership, Coordination and Governance.-- 7. Destination Product Development.-- 8. Destination Partnership and Team-Building.-- 9. Destination Stakeholder Relationships and Involvement.-- 10. Visitor Management.-- 11. Destination Crisis Management.-- 12. Planning Marketing, Branding, and Communications.-- Part III. Destination Marketing, Branding, and Communication.-- 13. Destination Positioning, Image, and Branding.-- 14. Destination Integrated Marketing Communications.-- 15. E-marketing and ICTs.-- Part IV. Destination Markets and Trends.-- 16. Consumer Behavior, Segmentation, and Market Trends.-- 17. Domestic Leisure and VFR Travel Markets.-- 18. International Pleasure and Leisure Travel Markets.-- 19. Business Travel and Business Event Markets.-- Part V. Destination Management Performance Management and the Future of Destination Management.-- 20. Destination Management Performance Measurement and Management.-- 21. The Future of Destination Management.
978-1-032-38069-8
Tourist trade
Marketing
BCir. 658.8 / M834m