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Creativity in product innovation/

Goldenberg, Jacob

Creativity in product innovation/ by John Goldenberg - United kingdom: Cambrige University Press, c2001. - ix, 219p. 24.6cm.

Includes bibliographical references and index

Part I. Theoretical framework --II. The creativity templates --III. A closer look at templates --IV. Validation of the templates theory.

ISBN: 0-521-00249-4

Dewey Class. No.: B.C. 658.57 / G565c

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