Business communications:
Rodgers, Drew
Business communications: International case studies in English/ by Drew Rodgers - New York: St. Martin's Press c1995. - xvi, 153p.: 23.3 cm.
Includes references, appendix and index
Contents: Chapter 1. Job Search Preparing for your Future -- 2. Investment Portfolio Development -- 3. Finance Other People's Money: Larry the Liquidator vs. New England Wire and Cable -- 4. Marketing/Negotiations Long-range Golf Equipment Seeks a Distributor -- 5. Labor Relations Midland Heating and Cooling vs. the Primary Sheet Metal Workers of Amerika, AFL-CIO -- 6. Environment and Business Leaders' Social Responsibility Northern Electrical Services vs. the Environmentalists -- 7. Business Organization and Management Commuter: Employee Motivation and Management Theory -- 8. Business Organization and Management Unhealthy Leaders: Sterling Forklift -- 9. Banking Smith Brothers and Florida Central -- 10. Marketing Penetrating the Market with long-range Golf Clubs and Bags -- 11. Marketing Costa de Los Anos de Oro -- 12. Environment Industrial Pollution: Charting pollution and Proposing Solutions -- 13. International Trade Competing Internationally -- 14. Business Organization and Management Saturn: Can American Automobile Manufacturers Compete with the Japanese.
0-312-11171-1
BCir. 658.45 / R616b 1995
Business communications: International case studies in English/ by Drew Rodgers - New York: St. Martin's Press c1995. - xvi, 153p.: 23.3 cm.
Includes references, appendix and index
Contents: Chapter 1. Job Search Preparing for your Future -- 2. Investment Portfolio Development -- 3. Finance Other People's Money: Larry the Liquidator vs. New England Wire and Cable -- 4. Marketing/Negotiations Long-range Golf Equipment Seeks a Distributor -- 5. Labor Relations Midland Heating and Cooling vs. the Primary Sheet Metal Workers of Amerika, AFL-CIO -- 6. Environment and Business Leaders' Social Responsibility Northern Electrical Services vs. the Environmentalists -- 7. Business Organization and Management Commuter: Employee Motivation and Management Theory -- 8. Business Organization and Management Unhealthy Leaders: Sterling Forklift -- 9. Banking Smith Brothers and Florida Central -- 10. Marketing Penetrating the Market with long-range Golf Clubs and Bags -- 11. Marketing Costa de Los Anos de Oro -- 12. Environment Industrial Pollution: Charting pollution and Proposing Solutions -- 13. International Trade Competing Internationally -- 14. Business Organization and Management Saturn: Can American Automobile Manufacturers Compete with the Japanese.
0-312-11171-1
BCir. 658.45 / R616b 1995