International marketing/
Cateora, Philip R.
International marketing/ by Philip R. Cateora - Twelfth edition - New York: McGraw-Hill c2005. - xiii, 697p.: ill. 27.5cm.
Include indexes
Part one. An overview --Two. The cultural environment of global markets --Three. assessing global market opportunities --Four. Developing global marketing strategies --Five. implementing global marketing strategies --Six. Supplementary material.
0-07-294164-2
BCir. 658.848 / C282 2005
International marketing/ by Philip R. Cateora - Twelfth edition - New York: McGraw-Hill c2005. - xiii, 697p.: ill. 27.5cm.
Include indexes
Part one. An overview --Two. The cultural environment of global markets --Three. assessing global market opportunities --Four. Developing global marketing strategies --Five. implementing global marketing strategies --Six. Supplementary material.
0-07-294164-2
BCir. 658.848 / C282 2005