Total quality in marketing/
Johnson, William C.
Total quality in marketing/ by William C. Johnson and Richard J. Chvala. - Florida: St. Lucie Press, c1996. - xix, 269p. ill.; 23cm.
Includes glossary and index
Chapter 1. Why total quality in marketing --2. Overview of total quality --3. House of quality --4. Management system --5. Total quality in marketing requires vision --6. Strategy: using TQM to compete globally --7. Working in teams --8. Implementing total quality in marketing --9. Adopting quality standards.
1-884015-13-1
BCir. 658.8 / J630t
Total quality in marketing/ by William C. Johnson and Richard J. Chvala. - Florida: St. Lucie Press, c1996. - xix, 269p. ill.; 23cm.
Includes glossary and index
Chapter 1. Why total quality in marketing --2. Overview of total quality --3. House of quality --4. Management system --5. Total quality in marketing requires vision --6. Strategy: using TQM to compete globally --7. Working in teams --8. Implementing total quality in marketing --9. Adopting quality standards.
1-884015-13-1
BCir. 658.8 / J630t