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Business Class/

Cotton, David

Business Class/ by David Cotton and Sue Robbins - England: Longman, c1993. - 184p. ill.; 27.5cm.

1. Brand management --2. Marketing sportswear --3. Marketing ethics --4. Presentations --5. Designer appeal --6. Pan-european advertising --7. Negotiations --8. Headhunters --9. Corporate culture --10. Caution people at work! --11. Team-building --12. Meetings --13. The entrepreneur --14. Japan-globalisation --15. Corporate strategy.

017556337-3

BCir. 658.8 / C829 1993