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State of the art marketing research/

Blankenship, A.B.

State of the art marketing research/ by A.B. Blankenship, George Edward Breen and Alan Dutka. - Second edition - Chicago: NTC Business Books, c1998. - x,441p. 23.5cm

Include appendix

Part one. Data collection and research systems --Two. Building the research study --Three. Applying marketing research to marketing problems.

ISBN: 0-8442-3443-5

Dewey Class. No.: BCir. 658.8'3 / B611 1998

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