Retail geography and intelligent network planning/
Birkin, Mark
Retail geography and intelligent network planning/ by Mark Birkin - England: John Wiley & Sons, LTD, c2002. - ix, 284p. ill.; 24.3cm.
Includes bibliography and index
1. Introduction --2. Trends in retailing --3. Retail locations and distribution channels: past, present and future --4. Spatial retail growth strategies --5. Geography and e-commerce --6. Territory planning --7. Methods for site selection --8. Spatial interaction models for retail site assessment --9. Network representation planning --10. Direct marketing and distribution channel management --11. Measuring the benefits of spatial modelling --12. conclusion.
0-471-49803-3
BCir. 658.87 / B535r 2002
Retail geography and intelligent network planning/ by Mark Birkin - England: John Wiley & Sons, LTD, c2002. - ix, 284p. ill.; 24.3cm.
Includes bibliography and index
1. Introduction --2. Trends in retailing --3. Retail locations and distribution channels: past, present and future --4. Spatial retail growth strategies --5. Geography and e-commerce --6. Territory planning --7. Methods for site selection --8. Spatial interaction models for retail site assessment --9. Network representation planning --10. Direct marketing and distribution channel management --11. Measuring the benefits of spatial modelling --12. conclusion.
0-471-49803-3
BCir. 658.87 / B535r 2002