Introduction to mass communications/
Agee, Warren K.
Introduction to mass communications/ by Warren K. Agee, Philip H. Ault and Edwin Emery - 12th ed. - U.S.A: LONGMAN, c1997. - xviii, 574p.: ill.; 23cm.
Includes appendix, bibliography and index.
Part 1. The media's crucial role --2. The print media --3. Radio and popular music --4. The visual electronic and film media --5. The persuasive professions --6. Communications worldwide.
0-673-98082-0
BCir. 302.23 / Ag3i 1997
Introduction to mass communications/ by Warren K. Agee, Philip H. Ault and Edwin Emery - 12th ed. - U.S.A: LONGMAN, c1997. - xviii, 574p.: ill.; 23cm.
Includes appendix, bibliography and index.
Part 1. The media's crucial role --2. The print media --3. Radio and popular music --4. The visual electronic and film media --5. The persuasive professions --6. Communications worldwide.
0-673-98082-0
BCir. 302.23 / Ag3i 1997