Consumption and marketing/
Belk, Russell W.
Consumption and marketing/ by Russell W. Belk, Nikhiesh Dholakia and Alladi Venkatesh - Ohio: South-Western College Publishing, c1996 - xiii, 360 23.2 cm.
Include index.
Introduction: the shaping of consumption and marketing institutions --Part 1. Macro aspects of consumption --2. Macro aspects of marketing.
0-538-85050-7
BCir. 858.8 / Al518c 1996
Consumption and marketing/ by Russell W. Belk, Nikhiesh Dholakia and Alladi Venkatesh - Ohio: South-Western College Publishing, c1996 - xiii, 360 23.2 cm.
Include index.
Introduction: the shaping of consumption and marketing institutions --Part 1. Macro aspects of consumption --2. Macro aspects of marketing.
0-538-85050-7
BCir. 858.8 / Al518c 1996