The level of effectiveness of online advertising as perceived by UM financial management students /
Mesa, Michael T.
The level of effectiveness of online advertising as perceived by UM financial management students / by Michael T. Mesa, Jamaica S. Pingaron, Michelle C. Sab-a. - Tagum City: UM Tagum College, c2017. - i, 33p. : ill, ; 28cm.
Sub-Problems
1. What is the respondents level of effectiveness in term of: Cognitive, affective, conative?
2. Is there a significant difference on the level of effectiveness of online advertising of the respondents when analyzed according to: Year level and Gender?
BT/M56l/2015
The level of effectiveness of online advertising as perceived by UM financial management students / by Michael T. Mesa, Jamaica S. Pingaron, Michelle C. Sab-a. - Tagum City: UM Tagum College, c2017. - i, 33p. : ill, ; 28cm.
Sub-Problems
1. What is the respondents level of effectiveness in term of: Cognitive, affective, conative?
2. Is there a significant difference on the level of effectiveness of online advertising of the respondents when analyzed according to: Year level and Gender?
BT/M56l/2015