Marketing ethics of jollibee company in Tagum City as perceived by marketing students of UM Tagum College /
Gillado, Marben B.
Marketing ethics of jollibee company in Tagum City as perceived by marketing students of UM Tagum College / by Marben B. Gillado, Jackienitte B. Gingone, Louiejay B. Manlangit. - Tagum City: UM Tagum College, c2015. - i, 35p. : ill. ; 28cm.
The main objective of the study was to determine the level of marketing ethics of jollibee company in Tagum City as perceived by marketing students of UM Tagum College.
1. What is the level of marketing ethics of jollibee company as perceived by marketing students in term of: Honesty, fairness, responsibility, and transparency?
2. Is there a significant difference in the level of marketing ethics of jollibee company base perceived by marketing students when grouped according to: Gender, and year level.
BT/G41m/2015
Marketing ethics of jollibee company in Tagum City as perceived by marketing students of UM Tagum College / by Marben B. Gillado, Jackienitte B. Gingone, Louiejay B. Manlangit. - Tagum City: UM Tagum College, c2015. - i, 35p. : ill. ; 28cm.
The main objective of the study was to determine the level of marketing ethics of jollibee company in Tagum City as perceived by marketing students of UM Tagum College.
1. What is the level of marketing ethics of jollibee company as perceived by marketing students in term of: Honesty, fairness, responsibility, and transparency?
2. Is there a significant difference in the level of marketing ethics of jollibee company base perceived by marketing students when grouped according to: Gender, and year level.
BT/G41m/2015