Service marketing: Integrating customer focus across the firm/
Zeitham, Valarie A.
Service marketing: Integrating customer focus across the firm/ by Valarie A. Zeitham - Seventh Edition - New York: Mc Graw Hill Education, c2018 - vii., 514p. 25.1 cm. - c2018
Include index
Part 1. Foundations for service marketing --2. Focus on the customer --3. Understanding customer requirements --4. Aligning service design and standards --5. Delivering and performing service --6. Managing service promises --7. Service and the bottom line.
BCir. 658.812 / Z3s 2018
Service marketing: Integrating customer focus across the firm/ by Valarie A. Zeitham - Seventh Edition - New York: Mc Graw Hill Education, c2018 - vii., 514p. 25.1 cm. - c2018
Include index
Part 1. Foundations for service marketing --2. Focus on the customer --3. Understanding customer requirements --4. Aligning service design and standards --5. Delivering and performing service --6. Managing service promises --7. Service and the bottom line.
BCir. 658.812 / Z3s 2018