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Product development for small enterprises

Product development for small enterprises - Quezon City: Small Enterprises Research And Development Foundation c2017 - x, 142p.: 22.5cm. - c2017

Includes Index

Chapter 1: What are products --Chapter 2: The product life cycle --Chapter 3: New product development --Chapter 4: Branding --Chapter 5: Packaging and labeling --Chapter 6:Tapping into global market --Chapter 7: Digital marketing/ strategies.

978-971-95842-2-3


New products -- Management

BFil. 658.575 / P94 2017