Entrepreneurship and small business management/
Medina, Roberto G.
Entrepreneurship and small business management/ by Roberto G.Medina. - Manila Philippines. Rex Book Store c1999 - x, 347p.: ill.; 21.7cm.
Include index
Chapter 1. The Environment for entrepreneurship --2. The nature of small business --3. The entrepreneurial personality --4. The search for a sound business idea --5. Strategic planning for small business --6. The business plan --7. Organizing, directing, and controlling the small business --8. Forms of small business ownership --9. Marketing strategy and marketplace research --10. Determining the right location --11. Promotion in small business --12. Managing small business finance --13. Production and operations management --14. Managing human resources --15. Managing business risk --16. Old business, new business, or franchise? --17. International business for small business --18. Institutions assisting small business --19. Successful entrepreneurs.
971-23-20293-6
Bfil.338.04 / M46e
Entrepreneurship and small business management/ by Roberto G.Medina. - Manila Philippines. Rex Book Store c1999 - x, 347p.: ill.; 21.7cm.
Include index
Chapter 1. The Environment for entrepreneurship --2. The nature of small business --3. The entrepreneurial personality --4. The search for a sound business idea --5. Strategic planning for small business --6. The business plan --7. Organizing, directing, and controlling the small business --8. Forms of small business ownership --9. Marketing strategy and marketplace research --10. Determining the right location --11. Promotion in small business --12. Managing small business finance --13. Production and operations management --14. Managing human resources --15. Managing business risk --16. Old business, new business, or franchise? --17. International business for small business --18. Institutions assisting small business --19. Successful entrepreneurs.
971-23-20293-6
Bfil.338.04 / M46e