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International marketing management/

Jain, Subhash C.

International marketing management/ by Subhash C. Jain. - 5th edition. - U.S.A.: South-western College Publishing, c1996. - xv, 792p. ill.; 23cm.

Include indexes

Part one. Framework of international marketing --Two. The field of international business --Three. Environmental factors affecting international marketing --Four. Perspectives of international markets --Five. International marketing decisions --Six. Planning and control.

ISBN: 0-538-85281-X

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: BCir. 658 .848 / J199i 1996

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