Food and agribusiness marketing in Europe/
Meulenberg, Matthew
Food and agribusiness marketing in Europe/ by Matthew Meulenberg - U.S.A: International Business Press, c1993 - xii-p.209
Include index.
Contents.Introduction --Agricultural marketing in Germany --Strategic marketing objectives in mergers and aquisitions in the Greek food industry --The agrifood system:in Italy:Structural adjustments to face the internationalization of the food industry --Agricultural and food marketing in the United Kingdom: A review of some current issues --Agricultural marketing in France --Agricultural marketing in Ireland --Agricultural marketing in Belgium and the Netherlands --Agricultural marketing in Spain --Characteristics of agricultural marketing in Hungary during the formation of market economy.
1-56024-788-6
BCir.381.41094 / F739 1993
Food and agribusiness marketing in Europe/ by Matthew Meulenberg - U.S.A: International Business Press, c1993 - xii-p.209
Include index.
Contents.Introduction --Agricultural marketing in Germany --Strategic marketing objectives in mergers and aquisitions in the Greek food industry --The agrifood system:in Italy:Structural adjustments to face the internationalization of the food industry --Agricultural and food marketing in the United Kingdom: A review of some current issues --Agricultural marketing in France --Agricultural marketing in Ireland --Agricultural marketing in Belgium and the Netherlands --Agricultural marketing in Spain --Characteristics of agricultural marketing in Hungary during the formation of market economy.
1-56024-788-6
BCir.381.41094 / F739 1993