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Modules for marketing/

Mendoza, Shirley I.

Modules for marketing/ by Shirley I. Mendoza - Manila : Rex Book Store, c2013 - xi,184p.: 22.2cm. - c2013

Includes index.

Contents I. -- Marketing in the Philippines -- II. Marketing function -- III. Promotion mix -- IV. Marketing in the society.

ISBN: 971-23-3747-2

Subjects--Topical Terms:
Marketing

Dewey Class. No.: BFil.658.8 / M52m

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