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International business:

Cavusgil, S. Tamer

International business: The new realities/ by S. Tamer Cavusgil - 4th ed. - Boston: Pearson Education Ltd., c2017. - 544 p. - c2017.

Includes glossary and indexes

Part 1: Foundation concepts.-- Part 2: The Environment of International Business.-- Part 3: Strategy and Opportunity Assessment.-- Part 4: Entering and Working in International Markets.-- Part 5: Functional Area Excellence.

ISBN: ISBN-10: 1-292-15283-4

Subjects--Topical Terms:
International business enterprises - Management
International trade
International business enterprises

Dewey Class. No.: BMVE 658.049 / C31

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