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Distribution management/

Agustin-Acierto, Marife, author

Distribution management/ by Marife Agustin-Acierto - Intramuros, Manila: Unlimited Books Library Services & Publishing, Inc. c2019 - x, 264 pages: - c2019

Includes bibliography

Chapter I. Introduction.-- Chapter II. Emergence of Marketing Channels.-- Chapter III. Components of Marketing Channels.-- Chapter IV. Channel Management.-- Chapter V. Marketing Channel.-- Chapter VI. Designing Marketing Channels.-- Chapter VII. Selecting Channel Partners.-- Chapter VIII. Evaluating Channel Member Performance.-- Chapter IX. Context of Channel Management and Distribution.

978-621-427-051-4


Physical distribution of goods -- Management -- Textbooks.
Marketing -- Textbooks.

BFil. 658.788 / Ag97d