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Strategic marketing management/

Banaag, Francis B.

Strategic marketing management/ by Francis B. Banaag - Manila: Unlimited Books Library Service and Publishing Inc., c2018 - viii, 164 pages: 23 centimeters - c2018

Includes bibliography

Chapter 1: Introduction to Strategic Marketing Management.-- Chapter 2: Marketing analysis.-- Chapter 3: Analysis Of Marketing Situation.-- Chapter 4: Formulating Marketing Strategies.-- Chapter 5: Product And Branding.-- Chapter 6: Pricing Strategies.-- Chapter 7: Distribution Strategies.-- Chapter 8: Promotional Strategies.-- Chapter 9: Implementing And Managing Marketing Plan.

ISBN: 978-971-9654-99-5

Subjects--Topical Terms:
Marketing -- Management

Dewey Class. No.: BFil. 658.84 / B22s

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