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E-commerce management text and cases/

Sharma, B.R.

E-commerce management text and cases/ by B.R. Sharma - New Delhi: Random Publications, c2022 - viii, 345 pages: 24 centimeters - c2022

Includes bibliography and index

1. Electronic Commerce.-- 2. The World Of E-Retailing And E-Retail Management.-- 3. Development Of E-Commerce Technology.-- 4. E-Shopping For Consumers.-- 5. The Digital Retailer And Customer Relationship Management.-- 6. E-Commerce And E-Business Management.-- 7. The Role Of Marketing Database Management.-- 8. Multi-Channel Coordination And E-Business.-- 9. Management Information System.

978-93-93884-04-6


Electronic commerce -- Management
Electronic commerce -- Case studies

BCir. 381 / Sh23e