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Principles of product management/

Smith, Diane

Principles of product management/ by Diane Smith - New York: Clanrye International, c2022 - viii, 238 pages: illustrations; 26 centimeters - c2022

Includes bibliographical references and index.

Chapter 1. Product Management: An Introduction,-- Chapter 2. Strategic Product Management,-- Chapter 3. Product Development and Marketing,-- Chapter 4. Industrial Design: An Overview,-- Chapter 5. Computer Automation in Design,-- Chapter 6. Packaging and Labeling.

ISBN: 978-1-64726-196-2

Subjects--Topical Terms:
Product management
Marketing -- Management

Dewey Class. No.: BCir. 658.5 / Sm51p

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