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Strategic management of technological innovation/

Schilling, Melissa A.

Strategic management of technological innovation/ by Melissa A. Schilling - Seventh Edition - Boston : McGraw-Hill/Irwin, c2023 - xvii, 349 pages : illustrated ; 23 cm

Includes index.

Contents: Industry dynamics of technological innovation--Formulating technological innovation strategy--Implementing technological innovation strategy.

978-1-265-07335-0


Technological innovations-Management.
New Products-Management.
Strategic planning.

BCir. 658.575 / Sch335