MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01828nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241008164830.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
a||||dr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240917t2024 |||ajl|dri||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-3986-1171-9 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
Eight edition |
| Classification number |
BCir. |
| Item number |
Sm51m |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, PR, author |
| 9 (RLIN) |
17280 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing communications : |
| Remainder of title |
Integrating online and offline, customer engagement and digital technologies / |
| Statement of responsibility, etc. |
by PR Smith and Ze Zook |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page Limited, |
| Date of publication, distribution, etc. |
c2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 730 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 centimeters |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
rdacontent |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
c2024 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Communication background and theories. 1. Integrated marketing communications. -- 2. Branding. -- 3. Customer relationship management. -- 4. Buyer behavior. -- 5. Communications theory. -- 6. Marketing communications research, metrics and measurement.-- 7. Marketing communications agencies. -- 8. International marketing communications. -- 9. The changing communications environment. -- 10. The marketing communications plan. -- Part 2. Communication tools. -- 11. Selling, social selling, AI integrated telesales, MA, martech and the metaverse. -- 12. Advertising. -- 13. Publicity and public relations.-- 14. Sponsorship. -- 15. Content marketing and other sales promotion. -- 16. Direct mail, email, messaging and chatbots. -- 17. Exhibitions, events and experiential marketing. -- 18. Merchandising and point of sale. -- 19. Packaging. -- 20. Owned media - websites and social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
4371 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing -- Communications |
| Source of heading or term |
sears |
| 9 (RLIN) |
17472 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zook, Ze |
| 9 (RLIN) |
17281 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Bansalan Circulation1 |
