Brand management / (Record no. 11008)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01619nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260113163235.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||dr|||| 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250818t2025 ||||||||ri||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-19677-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 658.827 |
| Item number | B733 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fink, Kaley, editor |
| 9 (RLIN) | 18012 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management / |
| Statement of responsibility, etc. | edited by Kaley Fink |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Discovery Publishing House, |
| Date of publication, distribution, etc. | c2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 243 pages ; |
| Dimensions | 22 centimeters |
| 336 ## - CONTENT TYPE | |
| Content type term | rdacontent |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. The Holistic Vision of Brand Management.-- 2. Exploring the Effects of Brand Risk Management Activities on Brand Security: A Perspective from Innovation Stimulus as a Moderator.-- 3. Branding: Too often Overlooked in Disruptive Innovation and Social Purpose Arenas.-- 4. Invented Corporate Heritage Brands.-- 5. Competition Between Private Labels and National Brands in a Multichannel Retailer.-- 6. Celebrity Endorsement: Developing A Brand Image in Housing Ads.-- 7. Managing and Building B2B SME Brands: An Emerging Market Perspective.-- 8. Redefining Brand Hijacking from a Non-collaborative Brand Co-creation Perspective.-- 9. Corporate Heritage Brands, Augmented Role Identity and Costumer Satisfaction.-- 10. To be (Family): The Familiness Effect Over Brand Authenticity Posts on Social Media and Consumer Engagement Relationship.-- 11. Brand Orientation: A Systematic Literature Review and Research Agenda |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 12025 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 08/18/2025 | BCir. 658.827 B733 2025 | 9705 | 08/18/2025 | 08/18/2025 | Bansalan Circulation1 |