Marketing management : (Record no. 11090)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01067nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260107163537.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a||||dr|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250915t2025 |||a|||dr|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-5296-2424-3 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 658.84 |
| Item number | Se492m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Selnes, Fred |
| 9 (RLIN) | 18117 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | A customer-centric approach / |
| Statement of responsibility, etc. | by Fred Selnes and Even J. Lanseng |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | SAGE Publications Ltd., |
| Date of publication, distribution, etc. | c2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 341 pages ; |
| Other physical details | illustrations : |
| Dimensions | 25 centimeters |
| 336 ## - CONTENT TYPE | |
| Content type term | rdacontent |
| 500 ## - GENERAL NOTE | |
| General note | Includes references and indeces. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1 Introduction to marketing management-- 2 Competitive dynamics-- 3 Customer behaviour-- 4 Marketing communication-- 5 Customer portfolio management-- 6 Product category management-- 7 Brand management -- 8 Developing the strategic marketing plan |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Management |
| 9 (RLIN) | 15099 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business |
| 9 (RLIN) | 4325 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lanseng, Even J. |
| 9 (RLIN) | 18118 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 09/15/2025 | BCir. 658.84 Se492m 2025 | 9545 | 09/15/2025 | 09/15/2025 | Bansalan Circulation1 |