Principles of marketing for higher education : (Record no. 11565)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01437nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260107154243.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a|||||r|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251218b |||ac||dr|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-971-98-2549-4 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658.8 |
| Item number | P935 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baquillas, Jonalyn C. |
| 9 (RLIN) | 19165 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing for higher education : |
| Remainder of title | A global perspective / |
| Statement of responsibility, etc. | by Jonalyn C. Baquillas, Rayan P. Dui, Luz T. Suplico-Jeong, Miguel Paolo L. Paredes, Francia R. Santos, and Alexander Josaissen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City, Philippines : |
| Name of publisher, distributor, etc. | C&E Publishing, Inc., |
| Date of publication, distribution, etc. | c2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 194 pages: |
| Other physical details | illustrated; |
| Dimensions | 22.9 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Included Reference. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Marketing In A Changing World-- Strategic Marketing-- The Marketing Environment-- Consumer and Business Market-- Market Information and Marketing Research-- Market Segmentation, Targeting, and Poisoning-- Brands, Product, Packaging, And Services-- Pricing Strategies-- Managing Marketing Channels- Integrated Marketing Communications-- The Global Market Place-- Social Responsibility and Marketing Ethics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4371 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dui, Ryan P. |
| 9 (RLIN) | 19189 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Suplico-Jeong, Luz T. |
| 9 (RLIN) | 19190 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paredes, Miguel Paolo L. |
| 9 (RLIN) | 19192 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Santos, Francia R. |
| 9 (RLIN) | 19193 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Josaissen, Alexander |
| 9 (RLIN) | 19197 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 12/18/2025 | BFil. 658.8 P935 2025 | 9515 | 12/18/2025 | 12/18/2025 | Bansalan Filipiniana1 |