Marketing/ (Record no. 1241)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00975nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1076 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241022155251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160929b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-006879-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Second edition |
| Classification number | BCir. 658.8 |
| Item number | B669m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1782 |
| Personal name | Bovee, Courtland L. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing/ |
| Statement of responsibility, etc. | by Courtland L. Bovee, Michael J. Houston and John V. Thill. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --New York: |
| Name of publisher, distributor, etc. | Mc Graw-Hill, Inc. |
| Date of publication, distribution, etc. | c1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 709 p. |
| Other physical details | ill.; |
| Dimensions | 27.5cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references, glossary and indexes |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Understanding marketing today --II. Market analysis and target marketing --III. Product strategy --IV. Pricing strategy and management --V. Distribution strategies --VI. Promotion strategy --VII. Marketing in today's global economy. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1783 |
| Personal name | Houston, Michael J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1784 |
| Personal name | Thill, John V. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 09/29/2016 | 1076 | BCir. 658.8 B669m 1995 | 1076 | 06/24/2021 | c.1 | 09/29/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/29/2016 | 1078 | BCir. 658.8 B669m 1995 | 1078 | 06/24/2021 | c.3 | 09/29/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/29/2016 | 1079 | BCir. 658.8 B669m 1995 | 1079 | 06/24/2021 | c.4 | 09/29/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/29/2016 | 1080 | BCir. 658.8 B669m 1995 | 1080 | 06/24/2021 | c.5 | 09/29/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/29/2016 | 1081 | BCir. 658.8 B669m 1995 | 1081 | 06/24/2021 | c.6 | 09/29/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/29/2016 | 3038 | BCir. 658.8 B669m 1995 | 3038 | 06/24/2021 | c.7 | 09/29/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/29/2016 | 3097 | BCir. 658.8 B669m 1995 | 3097 | 06/24/2021 | c.8 | 09/29/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/29/2016 | 4370 | BCir. 658.8 B669m 1995 | 4370 | 06/24/2021 | c.9 | 09/29/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/29/2016 | 4703 | BCir. 658.8 B669m 1995 | 4703 | 06/24/2021 | c.10 | 09/29/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 1077 | BCir. 658.8 B669m 1995 | 1077 | 06/24/2021 | c.2 | 10/06/2016 | Bansalan Circulation1 |