Principles of marketing/ (Record no. 1363)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02045nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240910112018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161006b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 971-584-291-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Seventh edition |
| Classification number | BCir.658.8 |
| Item number | K848p 1996 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, author |
| 9 (RLIN) | 1972 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing/ |
| Statement of responsibility, etc. | by Philip Kotler and Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | --Seventh edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --New Jersey: |
| Name of publisher, distributor, etc. | Prentice-Hall, Inc. |
| Date of publication, distribution, etc. | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 713p. |
| Dimensions | 26.5cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Marketing in a changing world: creating customer value and satisfaction --2. Strategic planning and the marketing --3. The marketing environment --4. Marketing research and information opportunities --5. Consumer market and consumer buyer behavior --6. Business markets and business buyer behavior --7. Measuring and forecasting demand --8. Marketing segmentation , targeting and positioning for competitive advantage --9. Designing products: products , brand , packaging , and services --10. Designing products; new-product development and product life-cycle strategies --11. Pricing products: pricing considerations and approaches --12. Pricing products: pricing strategies --13. placing products: distribution channels and logistics management --14. Placing products: retailing and wholesaling --15. Promotion products: marketing communication strategy --16. Promoting products: advertising , sales promotion , and public relation --17. Promoting products: personal selling and sales management --18. Building customers relationships through satisfaction , value , and quality --19. Creating competitive advantage: competitor analysis and competitive marketing strategies --20. The global marketplace --21. Marketing services , organization , persons , places , and ideas --22. Marketing and society: social responsibility and marketing ethics. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1973 |
| Personal name | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 2737 | BCir. 658.8 K848p 1996 | 2737 | 06/24/2021 | c.1 | 10/06/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 2738 | BCir. 658.8 K848p 1996 | 2738 | 06/24/2021 | c.2 | 10/06/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 2739 | BCir. 658.8 K848p 1996 | 2739 | 06/24/2021 | c.3 | 10/06/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 2740 | BCir. 658.8 K848p 1996 | 2740 | 06/24/2021 | c.4 | 10/06/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 2741 | BCir. 658.8 K848p 1996 | 2741 | 06/24/2021 | c. 5 | 10/06/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 3776 | BCir. 658.8 K848p 1996 | 3776 | 06/24/2021 | c.6 | 10/06/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 3777 | BCir. 658.8 K848p 1996 | 3777 | 06/24/2021 | c.7 | 10/06/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/06/2016 | 3778 | BCir. 658.8 K848p 1996 | 3778 | 06/24/2021 | c.8 | 10/06/2016 | Bansalan Circulation1 |