Analysis for strategic marketing/ (Record no. 1616)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01188nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4149 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191104151005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161025b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-321-00198-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 658.8 |
| Item number | R53a 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2348 |
| Personal name | Rao, Vithala R. |
| 245 ## - TITLE STATEMENT | |
| Title | Analysis for strategic marketing/ |
| Statement of responsibility, etc. | by Vithala R. Rao and Joel H. Steckel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --U.S.A: |
| Name of publisher, distributor, etc. | Addison-Wesley, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,514p. |
| Other physical details | ill. |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. The role of analysis in strategy formulation --2. Segmenting markets: who are the potential buyers? --3. Identifying unmet needs: what do the customers want? --4. Identifying competitors: whom will we complete against? --5. Understanding and forecasting the external environment: demographic, social, economics, and political factors --6. Understanding and forecasting the market environment: technological factors and forecasting --7. Analyzing competitive advantage: how to compete? 8. Resource allocation methods --9. Actual case examples: analyses in action. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2350 |
| Personal name | Steckel, Joel H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/25/2016 | 4149 | BCir 658.8 R53a 1998 | 4149 | 06/24/2021 | 10/25/2016 | Bansalan Circulation1 |