Applications in basic marketing: (Record no. 1621)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01074nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3567 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240529153229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161025b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-286470-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BCir. 658.8 |
| Item number | P42a 2005 |
| Edition number | 2004-2005 ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1989 |
| Personal name | Perreault, Jr., William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Applications in basic marketing: |
| Remainder of title | Clippings from the popular business press/ |
| Statement of responsibility, etc. | by William D Perreault, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2004-2005 edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --New York: |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 214p. |
| Other physical details | ill.; |
| Dimensions | 25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing's value to consumers, firms, and society --Finding target market opportunities --Evaluating opportunities in the changing marketing environment --Buyer behavior --Getting information for marketing decisions --Product --Place --Promotion --Price --Marketing strategies: planning, implementation and control --Ethical marketing in a consumer- oriented world: appraisal and challenges. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1988 |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/25/2016 | 3567 | BCir. 658.8 P42a 2005 | 3567 | 06/24/2021 | 10/25/2016 | Bansalan Circulation1 |