Marketing research : (Record no. 1679)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01754nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4687 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241008152018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161026b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 981-247-133-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Fourth ed. |
| Classification number | BCir. 658.83 |
| Item number | B937m 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2457 |
| Personal name | Burns, Alvin C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | online research applications/ |
| Statement of responsibility, etc. | by Alvin C. Burns |
| 250 ## - EDITION STATEMENT | |
| Edition statement | -Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | -New Jersey: |
| Name of publisher, distributor, etc. | PEARSON Prenties Hall, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,642p.: |
| Other physical details | ill.; |
| Dimensions | 26.3cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Introduction to marketing research -- 2. The marketing research process --3. The marketing process industry process --4. Defining the problem and determining research objectives --5. Research design --6. Secondary data and online information databases --7. Standardized information sources --8. Observation, focus groups, and other qualitative methods --9. Survey data collection methods --10. Measurement in marketing research --11. Designing data collection forms --12. Determining the sample plan --13. Determining the size of a sample --14. Data collection in the field, nonresponse error, and questionnaire screening --15. Basic data analysis: descriptive statistics --16. Generalizing a samples finding to its population and testing hypotheses about percent and means --17. Testing for differences between two groups or among more than two groups --18.Determining and interpreting association among variables --19. Predictive analysis in marketing research --20. Preparing and presenting the research results. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Research |
| 9 (RLIN) | 2466 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2467 |
| Personal name | Bush Ronald F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/26/2016 | 4687 | BCir.658.83 B937m 2004 | 4687 | 06/24/2021 | c.1 | 10/26/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/26/2016 | 4688 | BCir.658.83 B937m 2004 | 4688 | 06/24/2021 | c.2 | 10/26/2016 | Bansalan Circulation1 | |||||
| Dewey Decimal Classification | UM Bansalan College LIC | 10/26/2016 | 4689 | BCir.658.83 B937m 2004 | 4689 | 06/24/2021 | c.3 | 10/26/2016 | Bansalan Circulation1 |