Creative strategy in advertising / (Record no. 1747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01207nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4652 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191028141841.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161028b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-534-52263-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 6th Edition |
| Classification number | BCir. 658.13 |
| Item number | J556c 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2559 |
| Personal name | Jewler, A. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Creative strategy in advertising / |
| Statement of responsibility, etc. | by A. Jerome Jewler and bonnie L. Drewniany. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --U.S.A: |
| Name of publisher, distributor, etc. | Wadsworth Publishing Company, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 322p. |
| Other physical details | ill.; |
| Dimensions | 25.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Solving the problem, finding the difference --2. Capturing your creative potential --3. Targeting a diverse marketplace --4. Fact-finding: the basis for effective creative work --5. Strategy: finding a way to communicate --6. Working in print --7. Designing to communicate --8. Writing for radio- seeing the talk --9. Working in television --10. Using direct marketing to build lasting relationships --11. Retail advertising --12. Convincing the client --13. Now it's time to land that job. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2560 |
| Personal name | Drewniany, Bonnie L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Circulation1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 10/28/2016 | 4652 | BCir. 659.13 J556c 1998 | 4652 | 06/24/2021 | 10/28/2016 | Bansalan Circulation1 |