Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners/ (Record no. 175)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01364nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6120 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250215155251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160906b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 971-0412-40-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Babsalab College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BFil. 658.8 |
| Item number | G194o |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 360 |
| Personal name | Garrovillas, Eduardo P. |
| 245 ## - TITLE STATEMENT | |
| Title | Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners/ |
| Statement of responsibility, etc. | by Eduardo P. Garrovillas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mandaluyong City : |
| Name of publisher, distributor, etc. | Books Atbp. Publishing Corp., |
| Date of publication, distribution, etc. | c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 257 pages |
| Other physical details | illus. |
| Dimensions | 22.1 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes acknowledgments, references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. -- An overview of contemporary marketing -- 2. McCarthy's 4Ps and other P's -- 3. Product and services concepts -- 4. Development of new product and services -- 5. Product and services strategies -- 6. Pricing concepts -- 7. Price determination and pricing strategies -- 8. Integrated marketing communication -- 9. Advertising , events, and public relations -- 10. Consumer and trade sales promotions -- 11. Personal selling and sales management -- 12.Direct marketing communication -- 13. Marketing channels , retailing , wholesaling and logistic management -- 14. Ten key marketing perspectives -- 15. The global marketplace . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4371 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | Book Cart | 09/06/2016 | 6120 | 5 | 3 | BFil. 658.8 G194o 2013 | 6120 | 01/15/2018 | 10/09/2017 | c.2 | 09/06/2016 | Bansalan Filipiniana1 | ||||
| Dewey Decimal Classification | UM Bansalan College LIC | 09/06/2016 | 5689 | BFil. 658.8 G194o 2013 | 5689 | 08/12/2020 | c.1 | 09/06/2016 | Bansalan Filipiniana1 |