Factors affecting customer retention in ajr's luncheonette / (Record no. 4482)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0085 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170812174604.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170812b xxu||||| m||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BT/Ob1f |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6107 |
| Personal name | Obas, Rhea Grace |
| 245 ## - TITLE STATEMENT | |
| Title | Factors affecting customer retention in ajr's luncheonette / |
| Statement of responsibility, etc. | by Rhea Grace Obas, Marivic Logronio and Gin Mie Ortega. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Davao del Sur: |
| Name of publisher, distributor, etc. | UM Bansalan College, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | i, 37p.: |
| Dimensions | 29cm. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This study is conducted to determine the Customer's Retention in terms of Food Quality, Price, Customer Relation, and Place. The researchers aimed to determine the significant difference on the level of Customer's Retention when analyzed according to Monthly Income. This study is conducted using the Slovin's formula with the sample size of 50 respondent. The results of the study based on the data and findings determined that the Food Quality is 4.04 which described as high. The measure embodied was observed in majority of the cases. The significant difference on the level of Customers Retention when analyzed according to Monthly Income is tested below 3.74 level of significance. The researchers conclude that all factors investigated in the study have received a positive mark by the respondents with overall mean 3.89 which is described as high but it can be noticed that customer relation receives the lowest meant among the four indicators. In business, no matter how good is the quality of the product, the place and etc. customer relation is always on the top. The researchers recommend to conduct a survey annually so that they would know their advantages and disadvantages towards the four factors in this research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6109 |
| Personal name | Logronio, Marivic |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6110 |
| Personal name | Ortega, Gin Mie |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | UM Bansalan College LIC | 08/12/2017 | 0085 | BT/Ob1f | 08/12/2017 | 08/12/2017 | Bansalan Thesis |